What is affiliate marketing? An Easy-to-Understand Infographic. It doesn’t get more clear then this. Source: pepperjam.com
Fetch Media’s Director & Head of Strategy, Mark-Anthony Baker, discusses changes that will move the mobile advertising industry forward in this new blog series. The evolution of the mobile industry has come fast, but with substantial growth must come fine-tuning: Part 1 discusses the problems with blind networks and online models such as CPA/CPD. Part 2 talks about what needs to change in order for mobile rich media to become more widespread, attractive and valuable to brands. Source: Phonekeyswallet.co.uk
Every year the advertising industry jokes that next year is the year of mobile. That time has come: 2012 is the year of mobile. However the space poses many challenges and considerations for new display advertisers. Here are some things to consider. Source: Imediaconnection.com
Good infographic on emerging mobile markets. Source: Jana.com
AdFonic presents an excellent overview of the stakeholders involved in creating a Rich Media advertising campaign. Source: Adfonic.com
The pros and cons of UDIDs and cookies, as explained by Michael Dewhirst, CTO of StrikeAd. OPINION: How to track your app. Part 1 OPINION: How to track your app. Part 2 Source: mobile-ent.biz
The digital environment that connects websites that live on the Internet together, and with people, is done with such precision that to map it out for people makes it looks like something bright, blinking and living, and straight out of a sci-fi movie. To simplify a complex advertising ecosystem, explore the data ecosystem that contains the information that is used to deliver personalized and relevant experiences to consumers. Source: iab.net
How to Make Money With Facebook Ads, Part 1 How To Make Money With Facebook Ads, Part 2 Source: crazyegg.com
Interesting view from Pace Lattin. A ComScore report claims that 31 percent of all display advertisements are never seen by anyone, and that 72 percent of all display advertisements are shown on a site or in content other than where it was intended. In other words, most brand media buyers haven’t the foggiest clue where their advertisements are being placed. This confirms my claim six months ago that brand media buyers are lazy. I’m not going to rehash what I … Continue reading
Many individuals, both from within the affiliate industry and outside it, have previously written about the future of the performance marketing channel. Some have even forecasted that there isn’t a future for it. We now have some hindsight with which to judge these speculations. This article outlines five predictions for the trends, if not the actual events, that affiliate marketers can expect to see in the performance industry in the next few years. Networks will need to become more than … Continue reading
