Mobile advertising looks set to soar, but how can brands capitalize on this fast moving and highly personal medium? Inbar Chap, Deputy CEO at DSNR Media Group, offers a 7-step guide to mobile advertising best practices. Mobile advertising spend for brands and advertisers has increased dramatically to keep pace with smart phone and tablet adoption. According to eMarketer 70% of companies plan to expand upon their mobile marketing budget in 2013. As the mobile advertising audience has grown, so have … Continue reading
A study by mobile app marketing platform Trademob found that 40 percent of mobile clicks on ads are essentially useless, the result of accidental presses or fraud. That’s one of the challenges facing mobile advertising, which is still lagging online advertising. Read the full article here. Source: Gigaom.com
When it comes to online advertising, eCPM is key, it is the be all and end all of all things.When it comes to advertising campaigns, eCPM is the only way to objectively measure results and compare them across the board. It doesn’t matter which model you are using, which campaigns you have or how many networks you are working with. The eCPM will allow you to measure and compare them all together. This is an important tool every publisher should … Continue reading
CPM, or Cost per Mille, is the cost for every 1,000 impressions an advertiser’s ad is displayed on a website. It is one of the most important measures used in Internet marketing, and is very important to know how to read for all Internet marketers. A high CPM usually indicates the traffic arriving on a network is competitive and desired among competitors. But what is eCPM? eCPM stands for effective CPM, one of the best indicators of a successful marketing … Continue reading
Another insight (although somewhat obvious) about uncovering bad networks from Performinsider. Read it here. Source: Performinsider.com
Excellent infographic about RTB and the companies around the Real-Time bidding landscape. Source: Econsultancy.com
Tips from an Affiliate Manager at Groupon. Source: Practicalecommerce.com
Great read form Adotas, for convenience listed below: ADOTAS – Those in performance marketing operate in an interesting world. It’s all about scale — more clicks, more leads, more sales. It’s a constant balancing act between volume and quality. In an ideal world, every lead would turn into a customer. It would make for a simpler world, but it doesn’t scale. And, when you get paid only on a performance basis, it may not be right, but it’s understandable if … Continue reading
Here are four key pointers for identifying mobile click fraud: High ratio from impression to click: If the news is too good to be true, it probably isn’t real. If results are significantly outside the range of top performance, it is most likely due to unusual circumstances. Low ratio from click to conversion: If everyone is clicking but no one is buying, the chances are the clicks don’t reflect a genuine interest in the product offering. Massive clicks in a … Continue reading
There are many things that every experienced advertising or marketing professional knows. Somewhere on the list are the following facts; mobile platforms are taking over quickly and successfully, and Google knows the course to success when it comes to advertising. Recently these two facts have come together in a post on Google’s Webmaster Central Blog. Google has released an official list of what they believe are the best ways to go about building websites optimized for smartphones. Source: Performinsider.com
